Being African means being passionate having a drive that can’t be explained. Tino is a young woman that has displayed nothing but tenacity and fire for her work and helping others. We managed to have a special chat with her to get to know her a bit better.
You have a chance to give inspiration to an upcoming entrepreneur what five words would you say to them?
“Opportunity favours the prepared mind”
What drives you and the work that you do?
For the creative part of the work that I do, I would simply say it is passion because I have always been a lover or arts and crafts and for everything else, it is because my clients are a reflection of myself therefore I strive to provide the best service in my ability to satisfy their expectations.
Who is Tino and what does she do?
I am a 19-year-old lady who began her entrepreneurial journey at 17. I have engaged in a number of activities such as pageantry and drop shipping to use the platform to propel my business ideas to the masses and acquire capital to register my businesses respectively.
I have a company called Platinum Heart which specialises in the branding of merchandise, billboards, badges and packaging. This was registered back in September 2017 with the aim of job creation, recycling and societal gratification.
I also recently registered another company back in August this year which manufactures home, bath and body products. This is a project so dear to my heart because amongst the products we produce are scented candles that help with mental health through aromatherapy. This came about as a result of my struggles with mental health growing up and the need to eradicate the stigmatisation of mental health in the African society.
What challenges do you face being a young African entrepreneur?
My main challenge is that there isn’t much I can do in my own capacity to acquire the publicity and funding I need to make these initiatives a success. There is need for our authorities to give us chances to show how we can contribute to making our continent a better place. Also being young as I am, I have fallen victim of misconception by men who think I approached them for reasons other than business.
In a world of technology what good have you benefited from it?
I am very glad I was born into a generation with internet access in particular. Google was invented in a garage and everything else after it was birthed from a mobile phone device which is very true. I have learnt more on the Internet than I have in school. There is nothing you cannot find on the Internet; it is on this platform that I learnt how to use graphic design software which allowed me to make money so much that I registered a company in that regard. I have also benefited from the exploration of patents for my scented candle business to promote good mental health. Truth be told, self-education through technology towards a meaningful goal is more important than a sheepskin from Harvard.
Some of her work