

Through technology and innovation, itarazen makes it possible for shoppers to find exactly what they want in a short amount of time. Itarazen defines themselves as reinventing the way people shop online in Africa from product discovery to final delivery.
In their words:
“We celebrate artists, designers and quality craftsmanship. Itarazen works with carefully selected designers on an invitation-only basis in order to provide the shopper a focused and rich premier experience of the highest order.”
In an interview with the platform’s founder and CEO, Sylvia, her passion for African creativity as well as ecommerce was clearly evident. Itarazen officially launched this year and picked up traction after all the effort Sylvia and her team put into it. Everyday is taken as a win, every on-boarded vendor is a victory, and every new customer is celebrated. For Sylvia and the itarazen team, the journey towards taking itarazen to an international level is a journey worth taking.

There have been many challenges to get the platform on its feet, both personal and professional ones for Sylvia, but her focus on the company and the dream has kept her going. One of the major challenges the company has faced is navigating the expensive process of shipping products out of Africa. Services such as DHL and FedEX are expensive and extra costs are incurred on both the company and the customer, but ultimately, as Sylvia said, this is something that can only be put up with.
Despite these challenges, the company continues to grow.
Sylvia’s focus is on giving talented African artists and artisans a platform to showcase and sell their work to both local and international markets. Her driving force remains in taking this platform to a global scale, where customers from different parts of the world can see Africa’s creative talents. She believes that artists and artisans should be seen as the professionals they are. Travellers are often okay with purchasing relatively low-end products from markets and outlets in foreign countries, but balk when it comes to buying high quality goods made in African countries by African hands. Itarazen’s goal is to remove this perception and boost the work of creators from countries all over the continent.
So, what are you waiting for? Head over to the itarazen website and take a look at the products for yourself. There’s no doubt that you’ll find one (or several) thing you’ll love. With Black Friday around the corner, you could even get a few favorite products at a really good price!

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