A conversation about the Pod
with Nick and Mukudzei
Sadza in the Morning is one of the most popular podcasts to come out of Zimbabwe in the past year. The show hosted by Nicholas and Mukudzei explores different social issues that trend on Zimbabwean, International twitter and in news headlines from a light hearted perspective.
What makes this show authentic and relatable is not only its conversation style setup but the fact the pair actually does not mechanically prepare for the podcast. That’s right; whatever you hear on the podcast is really a spontaneous conversation between two friends.
Content creation is on the come up in the Zimbabwean community, albeit slow and not very varied, so a podcast is really one of the last forms of social media one would think of taking on. However, this is exactly what inspired them to take this route because they felt that it was something different that no one else was effectively exploiting.
“We decided to do a podcast because there wasn’t a popular known podcast on the market that created conversations the way our podcast does now but we won’t be limiting ourselves to just that type social media, we want to grow and thus we’ll be spreading out to YouTube, if platforms like Spotify were in Zim we would definitely be taking those up too in the future.”
Comedy itself is not a conventional route that many would take in the creative industry as lot of people tend to lean more on music and fine arts. Mukudzei is a full time comedian; his repertoire includes stand-up comedy and acting on projects such as Magamba TV. While Nicholas on the other hand only does comedy as a part time project.
It’s not surprising that like any venture that one takes on; there will be bumps along the way. Podcasts aren’t popular because of access to the internet is limited in the country, primarily because data is expensive and there aren’t any plausible packages offered by network providers that would allow the Zimbabwean online community to grow. The internet in the country is quite slow compared to that of other countries and this discourages content creators from pursuing certain platforms like YouTube for example.
‘Access is a big issue; we actually don’t have lot of people on social media in Zimbabwe. We only recently had a lot of people get on to Facebook and it’s going to take a while before we have people seriously following podcasts, YouTube channels and instagram blogging”
Above all you still need to be able to connect with your target audience and sometimes people just don’t get it.
“People don’t always understand the content we put out is not serious and that we make jokes about anyone and everyone that’s relevant, so it’s not an issue of targeting certain individuals. Sometimes people don’t get that it’s really just banter and nothing more.”
In the same breath most of their content is inspired by events that transpire on twitter and because not a lot of people are on twitter, it can potentially limit their audience. However, they are resolute in their target audience and say that it is important to cater for that audience specifically because that’s what works and that is the basis of their brand.
“We don’t try to make it relatable beyond twitter because we realise that twitter is our target market, the podcast also has the potential to help Zim twitter grow because someone may stumble on the podcast and become curious about what happens on twitter and they end up joining.”
A good example of this actually happening is the Kenyan radio station that found them and aired a few of their episodes. This sparked an interest in the Kenyans about what exactly goes on in the Zim twitter community.
“Ultimately, we want to grow with our people; we don’t want to extend beyond our nationality for example lest we lose our identity, the quality of the content and consequently the audience that we started with.”
Advice they’d give to someone who wants to get into comedy?
“It’s never about the views and followers, real influence is about creating the conversation with the content you put out and have people talking about it. There are many people with lots of followers but without the influence. You don’t get paid for getting a lot likes or views you get paid for constantly putting out relevant and engaging content.”
“If you’re too worried about follows and likes then you’re already doing it for the wrong reasons. Comedy is one type of art form that requires you to be funny and nothing else; so it’s better to prioritise putting out quality content. You need to love what you do even when the money or views aren’t coming through; otherwise you’ll give up quite easily.”
To some it may be just twitter and they may not see what the big deal is, but for those who have seen the trends in other countries they testify that there are a lot of opportunities that can come from branding yourself right on social media. A good brand coupled with quality content can open up a world of opportunities in the age of influencers. There is still a lot of room to grow but hopefully we will be seeing a lot more original content like Sadza in the Morning being churned out by our creatives in Zimbabwe.
Catch them on their personal accounts;